CRYSTAL PP — Wireframe K384 copy

STUDIO THOMAS KUHN

studio@thomaskuhn.art

Instagram @thomaskuhn
LinkedIn

+33 769320695 (PARIS)
+49 1622060288 (BERLIN)

CREATIVE DIRECTOR OF @floathouse.studio

Let’s build something sharp, strange, and unforgettable.

Selected Clients

Miu Miu, Keinemusik, WhomadeWho,
Sandro Paris, Philipp Plein, Volkswagen, Tinder, Mozilla, Telekom, Electronic Beats, Public Possession, Mschf, Acronym, Sony Music

Bio

Thomas Kuhn is a creative director and experience designer working at the intersection of fashion campaigns, spatial experiences, and interactive visual systems.

His practice blends cinematic storytelling, mixed-media art direction, and digital experience design, building visual worlds that move fluidly between screen, space, and performance

Global fashion + music campaign production

Founder of Floathouse Studio, producing spatial, cultural, and multimedia formats

Interactive experience design (motion systems, real-time visual tools, prototypes)

-> FLOATHOUSE STUDIO

CRYSTAL - Capsule Campaign for Philipp Plein
Client: Philipp Plein
Creative Direction / On-Set Direction / Edit / Post

Philipp Plein approached me to conceptualize and direct a campaign video for the new “Crystal” capsule collection, requesting a visual reinterpretation of their signature LED light cube motif

I took the opportunity to reimagine the motif from scratch, conceptualizing a reworked visual language that would feel sleek, surreal, and editorially elevated.

Concept

My goal was to retain the brand’s luxury essence while replacing maximalism with minimalist sophistication. I introduced a digitally animated world built in Cinema 4D, transforming the singular LED cube into a vast, glowing maze-like structure, and paired it with custom sound design and symbolic underwater textures to amplify the surreal tone.

I built the environment in Cinema 4D, created an infinite mirrored grid of glowing cubes, and paired it with custom sound design and ambient movement. The final film blends motion and texture with a surreal clarity.

Credits – Philipp Plein “Crystal” Capsule Collection Campaign

Creative Direction, Concept, Photography, 3D Design & Editing – Thomas Kuhn
Models – Yvonne Bevanda, Diana Karla Sanchez
Hair – Jacopo Finotti
Makeup – Mariapia Saragnese, Martina Verda
Styling – Noemi Alboreto
Sound Design – Yannik Neu
Studio – Milano Digital Studio

EXPERIENCE DESIGN

CREATIVE DIRECTION

VISUAL CAMPAIGNS