CRYSTAL
Capsule Campaign for Philipp Plein
Creative Direction / On-Set Direction / Edit / Post
Philipp Plein approached me to conceptualize and direct a campaign video for the new “Crystal” capsule collection, requesting a visual reinterpretation of their signature LED light cube motif — a recurring element in previous campaigns.
I took the opportunity to reimagine the motif from scratch, conceptualizing an entirely new visual language that would feel sleek, surreal, and editorially elevated — a sharp departure from the brand’s traditionally flashy aesthetic.
I took the opportunity to reimagine the motif from scratch, conceptualizing an entirely new visual language that would feel sleek, surreal, and editorially elevated — a sharp departure from the brand’s traditionally flashy aesthetic.
My goal was to retain the brand’s luxury essence while replacing maximalism with minimalist sophistication. I introduced a digitally animated world built in Cinema 4D, transforming the singular LED cube into a vast, glowing maze-like structure, and paired it with custom sound design and symbolic underwater textures to amplify the surreal tone.
I built the environment in Cinema 4D, created an infinite mirrored grid of glowing cubes, and paired it with custom sound design and ambient movement. The final film blends motion and texture with a surreal clarity.
Credits – Philipp Plein “Crystal” Capsule Collection Campaign
Creative Direction, Concept, Photography, 3D Design & Editing – Thomas Kuhn
Models – Yvonne Bevanda, Diana Karla Sanchez
Hair – Jacopo Finotti
Makeup – Mariapia Saragnese, Martina Verda
Styling – Noemi Alboreto
Sound Design – Yannik Neu
Studio – Milano Digital Studio