I Stand Alone
Schön! Magazine EditorialCONCEPT, CREATIVE DIRECTION, CREATIVE PRODUCTION, PHOTOGRAPHY, EDIT
“I Stand Alone” is a personal editorial exploring themes of isolation, exclusion, and identity construction.
Shot from three static perspectives and composited into a single surreal scene, the series captures the same model repeatedly — reflecting the emotional dissonance of standing among others yet feeling unseen.
The work is grounded in my own story of growing up feeling like an outsider, and reclaims that experience through visual control and narrative reconstruction.
I built detailed moodboards exploring symmetry, posture, eye lines, and spatial interaction. I mapped out each shot to ensure the body language and perspective would align in post. Lighting was key — I tested setups to keep shadows and highlights consistent, so the final images would feel seamless, yet uncanny.
I wanted to blend fashion minimalism with something more emotionally charged — a sense of isolation and confrontation. The process let me translate my personal story into a visual language that feels intimate, sculptural, and strange all at once.
references & moodboard excerptThis was a 9-person production involving stylists, assistants, set design, and lighting crew. I sourced, led, and directed the team — from moodboard to final retouching. Every decision, from casting to shot timing, was part of a tightly shaped creative process.
The series was published in Schön! Magazine, showcased alongside designers like Hermés, Boss and Dries Van Noten. Beyond aesthetic execution, it became a visual metaphor — a surreal reflection of the desire to belong, and the strangeness of conformity.
Result
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This Schön! online exclusive has been produced by
photography. Thomas Kuhn
fashion. Olivier Mohringe
model. Josef @ Let It Go Mgmt
hair + make up. Darja Crainiucenco using Davines, Kess + MAC Cosmetics
video. Noé Cassi
set design. Nina Oswald
light. Alex Kain
production. Floathouse Studio
photography assistants. Pietro Groff + Phoebe Ball
fashion assistant. Destina Uluisik