VW ID. Polo — Interactive Launch Concept
Concept & Art Direction
(in collaboration with Ozmoze Studio)
What happens when electric power becomes visible?
To launch the VW ID. Polo, I developed a public activation turning car and city into a single reactive system, transforming Germany’s iconic landmarks into living, luminous sculptures triggered by the driver’s touch.
Power That Radiates. An Interactive Energy Installation
A singular ID. Polo is positioned at night in front of historic landmarks. Doors open, interior glowing. From its battery, glowing neon cables connect directly to the surrounding architecture.
Visitors sit in the driver’s seat. Pressing the accelerator activates live power, a surge of blue energy pulses through the cables toward the monument. As acceleration increases, the landmark lights up in sync with the driver’s input. Letting go returns the space to darkness.
The installation was conceived as a public ritual, a shared visual experience where every participant becomes a co-creator of shared space and light. Each landmark is turned into a beacon, and each push of the pedal a symbol of how Volkswagen’s electric future is wired into the cultural fabric of the citiesof tomorrow.
Acceleration-triggered projection loop – concept visual